1. They cover a lot of information in a short amount of time

Brand videos are like the highlight reel of a brand's story, values, and offerings. They condense a wealth of information into a concise format, offering viewers a quick yet comprehensive overview. They often combine visuals, music, and narration to engage the audience emotionally while delivering key messages effectively. These videos serve as a powerful tool for introducing or reinforcing brand identity, leaving a lasting impression on viewers.

Apple's "Think Different" brand video, released in 1997, remains one of the most iconic in marketing history. Narrated by Richard Dreyfuss, it celebrates the rebels, the misfits, the troublemakers, and the round pegs in the square holes—those who see things differently and push the world forward.

The video features powerful imagery of influential figures like Albert Einstein, Mahatma Gandhi, Martin Luther King Jr., and others who challenged the status quo and changed the course of history. Accompanied by a stirring soundtrack, the video encapsulates Apple's brand ethos of innovation, creativity, and pushing boundaries.

By associating itself with these visionary individuals, Apple positioned itself as a company that values individuality, innovation, and thinking differently—a message that resonated deeply with its target audience and helped solidify its brand identity. The "Think Different" campaign became synonymous with Apple and played a significant role in revitalizing the brand during a crucial period in its history.

2. Seeing is believing

The concept of "seeing is believing" is a fundamental aspect of brand videos. By providing visual and auditory cues, brand videos offer viewers tangible evidence of a brand's identity, values, products, or services. Through storytelling, imagery, and testimonials, these videos create an immersive experience that allows viewers to witness the brand in action, understand its offerings, and form emotional connections.

Brand videos leverage the power of sight and sound to engage viewers on multiple levels, making it easier for them to comprehend complex ideas, empathize with brand stories, and envision themselves as part of the brand's narrative. Whether showcasing product features, demonstrating services, or highlighting brand values, the visual medium of video allows for a more compelling and persuasive communication of the brand's message.

In essence, brand videos embody the idea that experiencing something firsthand through visual representation can be more convincing and impactful than simply hearing or reading about it. This belief in the persuasive power of visual storytelling drives brands to invest in creating high-quality videos that captivate audiences and leave a lasting impression.

3.Multiple uses

A well-crafted brand video can serve multiple purposes across various aspects of marketing and brand communication. Here are some of its versatile uses:

1. **Brand Awareness:** Brand videos are excellent for introducing a brand to new audiences or reinforcing its identity among existing ones. They succinctly convey the brand's story, values, and personality, helping to raise awareness and build recognition.

2. **Product or Service Introduction:** Brand videos are effective for showcasing products or services in action. They can highlight key features, demonstrate functionality, and illustrate use cases, making it easier for consumers to understand the value proposition.

3. **Engagement:** Brand videos are engaging by nature, capturing attention and holding interest through compelling storytelling, visuals, and music. They can be shared on social media platforms, website landing pages, or email newsletters to increase audience engagement and interaction.

4. **Brand Storytelling:** Brand videos provide an opportunity to tell a captivating story that resonates with the target audience emotionally. Whether it's the origin story of the brand, customer testimonials, or narratives that align with brand values, storytelling in videos can create strong connections with viewers.

5. **Educational Content:** Brand videos can serve as educational resources, offering tutorials, how-to guides, or informative content related to the brand's industry or niche. This helps to position the brand as an authority and resource for consumers seeking relevant information.

6. **Event Promotion:** For brands hosting events, brand videos can be used to promote upcoming events, recap past events, or provide a glimpse into behind-the-scenes preparations. This builds anticipation, generates excitement, and encourages attendance.

7. **Recruitment and Culture Showcase:** Brand videos can offer insights into the company culture, values, and workplace environment, making them valuable tools for recruitment efforts. Prospective employees can get a sense of what it's like to work for the brand, fostering a connection before they even apply.

4. They stand the test of time

A well-crafted brand video possesses qualities that enable it to maintain relevance and effectiveness over an extended period, serving as evergreen content in a brand's marketing arsenal. Here's why:

**Timeless Message:** A brand video that focuses on conveying the brand's core values, mission, or story rather than specific promotions or time-sensitive information tends to have a timeless quality. By tapping into universal themes or emotions, such as inspiration, aspiration, or empathy, the video resonates with audiences regardless of when they encounter it.

**Versatile Content:** Brand videos are versatile in nature, making them adaptable to various marketing channels and formats. Whether shared on social media platforms, embedded on websites, included in email newsletters, or used in presentations, the video's message and impact remain consistent across different mediums. This versatility allows brands to leverage the video across multiple touchpoints, extending its reach and lifespan.

**Repurposing Opportunities:** Brand videos can be repurposed and reused in creative ways to suit different marketing initiatives and campaigns. For example, segments of the video can be extracted to create teaser trailers or short clips for social media posts. The video's audio can be repurposed into podcasts or voiceovers for other content formats. By repurposing elements of the original video, brands can extend its lifespan and maximize its impact over time.

5. Overall the most value for your money

Investing in a brand video before any other video provides a strategic foundation for your video marketing efforts, enabling you to establish brand identity, capture attention, build emotional connection, enhance brand recognition, and maximize ROI over the long term.